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I'm Iliyana ,
 nice to meet you.

I blend business goals with user needs, designing elegant user experiences.


How I got into

User Experience Design

It all started when I was working as a service designer at Hewlett-Packard.

As a service designer, I was constantly in contact with and presenting business cases and design solutions to numerous customers up to C - level. This gave me the opportunity to deep dive into our customers world, analyze their core needs and pain points, and adjust my design solutions accordingly. I fell in love with designing for the customer, building user-oriented designs and seeing the impact I am able to make through that.

Fast forward two years later, I was ready to take the next step into my career journey and deep dive into the product design world.

I moved to San Francisco to study User Experience Design at University of California - Berkeley. 

UC Berkeley helped me develop and polish my product design skills, while working on multiple products and projects.

Contact me

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